CV + BACKGROUND

I build empathy-driven systems for retailers, brands, and AI-first organizations — blending craft, identity, and intelligenc

About Me:

My work isn’t about chasing frameworks or building AI for its own sake. It’s about leading in a field that’s changing faster than most people realize — and using my voice to shape how the next era of retail will think, operate, and care.

Retail is entering a decade defined by intelligent systems, volatile consumer behavior, and pressure across every layer of the value chain. In this environment, leadership can’t be performative. It requires clarity, emotional intelligence, and the ability to look at a full system and know what truly matters.

That’s the philosophy behind how I work.

I build tools, methods, and ways of thinking that strengthen human judgment. I want emerging leaders — including the people I mentor and collaborate with — to understand how a retail engine really behaves, how signals become decisions, and how to build solutions with durability.

The next era of leadership will be shaped by:

• Discernment
• Craft
• Empathy
• Systems thinking
• Moral clarity

These aren’t soft traits. They’re structural. They’re what resilient companies rely on. And they’re the core of how I lead today.

Everything I create — the models, the writing, the frameworks — reflects a belief that leadership must hold complexity without losing humanity. That decisions should be both intelligent and intentional. That the smallest detail carries weight. That depth matters.

If my work leaves anything behind, I want it to be this:
Leaders who can think clearly, decide wisely, and act with both precision and care — leaders shaped by a philosophy centered on empathy, craft, and truth.

That is the future of retail leadership.
And this is the work I’m already doing.

Key Skills:

Integration & Strategy

Expertise in developing and implementing AI-powered solutions to drive business growth and innovation.

Data-Driven Insights

Proficient in analyzing complex data to deliver actionable insights that drive business success

Digital Transformation

Proven ability to lead digital initiatives that enhance data understanding and accelerate decision-making.

Cross-Functional

Experience in leading diverse teams to achieve common goals, with a focus on collaboration and communication

Strategic Planning

Skilled in crafting long-term strategies that align with industry trends and business objectives.

Executive Ready

Strong track record of presenting strategic recommendations to C-suite executives, influencing key decisions

Employers & Retail Partners:

Experience

Director, Client Partner
- Executive partner to senior retail leaders and business owners, responsible for long-term value creation across strategic accounts. I lead cross-functional teams to align AI, data, and analytics delivery with client goals, driving measurable outcomes and transformation. I shape strategic roadmaps, manage executive relationships, and act as the primary escalation point to ensure trust and accountability. I champion client needs across Tredence to guide product direction, resource planning, and innovation.
- At Tredence, we specialize in cutting-edge Generative AI, AI/ML, and data services designed to empower enterprise customers. Our custom solutions enable last-mile adoption of AI and data science through proven domain-specific frameworks and digital accelerators. By bridging the gap between data strategy and execution, we help organizations achieve sustainable growth, smarter decision-making, and transformative results.
Director, Customer Insights
- Trusted advisor to Albertsons GVP of Fresh and NVP of Dairy, delivering $60M in actioned recommendations with a 93% capture rate through AI powered analysis of loyalty data and devising targeted strategies.
- Boosted client engagement scores by 46% through strategic resource restructuring and tailored engagement tactics, leveraging personalized communication and optimized resource allocation.
- Mentored Management Consultants in advanced strategy analysis, data visualization, and effective storytelling, enhancing team intellectual capital and increasing actionable recommendation value by 91%.
- Led the development of new category review processes with Albertsons National and Divisional teams, resulting in $34M in actionable insights and recommendations across 12 categories through rigorous data analysis and strategic collaboration with 19 CPG partners.
- Acted as Subject Matter Expert for CINDE GenAI product launches, guiding developers by providing insights into customer priorities and optimal outputs based on market research and user feedback.
- Collaborated with Sales & CPG teams to identify and engage retailers, securing $500k in new accounts and $1.5M in data monetization by effectively showcasing product benefits and crafting custom proposals.
- Account Lead: Festival and Foodland
Senior Manager, Customer Insights
- Led merchandising analysis forecasting $32.2M in incremental profit, achieving a 97% realized rate from measured projects.
- Spearheaded the Retail 101 global initiative, creating training modules for non-retail backgrounds, enhancing efficiency in offshore data teams.
- Recognized with the Global SAI Team Brilliance Award 2021.
- Led Cross-Division Thanksgiving analysis, identifying national behavior shifts resulting in $4M in incremental profit.
- Designed and executed go-to-market strategy for client-facing AI tools, achieving a 60% active user rate by leveraging targeted campaigns, user training sessions, and continuous performance monitoring.
Merchandising Strategy Manager
- Conducted comprehensive opportunity analysis across the Total Store, directly reporting strategic findings and actionable recommendations to the Chief Merchandising Officer, driving improved decision-making.
- Delivered strategic advisement to Merchandising Directors, providing detailed data analysis and insights into product performance and emerging trends, enhancing strategic decision-making.
- Partnered with CPG, Circana and other joint business partners to develop innovative business tools, enhancing decision-making capabilities for category teams.
Category Analyst II (DSD)
- Increased multipack carbonated soft drink promotion ROI by 20% through detailed analysis of retail price points, vendor funding, and merchandising tactics, resulting in more effective promotional campaigns.
- Developed and maintained Local Partnership Guides, empowering category managers to establish and expand distribution channels for local and small businesses, fostering community growth and diversity
Pricing and Promo Analyst II (DSD)
- Utilized AI-powered pricing tools (Revionics), Syndicated Data (Circana), loyalty, and scan data (MicroStrategy) to generate insights, identify opportunities, and conduct comprehensive pricing and category assessments.
- Generated $12.8M in added value by implementing effective pricing strategies, managing competitive indices, and optimizing promotional expenses through data-driven decision-making.
Mid-Atlantic Buyer
Field Marketing Specialist
Customer Service