Understanding People.

Making Better Decisions.

Retail Strategy, Customer Insights & AI

Experience Grounded in People

My career in grocery began at the checkout, where I first learned the business through the people shopping every day. That experience has stayed with me through buying, category management, customer insights, retail strategy, and commercial leadership.. Across those roles, I’ve worked to understand what people need, what the numbers reveal, and how to turn that understanding into practical action.

I bring that same curiosity to AI: how it can support better decisions, how it changes our work, and what we need to understand about its effect on people.

What I Bring to the Work

Retail experience
A background in buying, pricing, category management, and customer insights that grounds my decisions in how retail actually works.

Commercial leadership
Experience building client relationships, developing data and insights programs, and connecting their value to revenue and growth.

Clear, useful analysis
The ability to turn complex information into a story people can understand, act on, and measure.

A thoughtful approach to change
Curiosity about new technology, attention to its consequences, and care for the people doing the work.

Essays & Reflections

Work, Identity & a Life in Progress

I write about retail, AI, leadership, and the experiences that shape my perspective. More recently, I’ve begun sharing the work of learning Japanese and preparing for a future in Japan, including what it means to start again, ask for help, and make room for change.