Thought Leadership
AI, Identity & Strategy
I write from lived experience in strategy, identity, and AI. Generative AI helps refine clarity and validate data , but the voice and perspective are entirely my own.
The Knox AI Empathy System: Redefining Empathetic Leadership in the Age of AI
I wrote AI, Craft & the Human Future of Retail because I’ve come to believe the real disruption of AI isn’t technical — it’s human. After years leading transformation work with Tredence and SymphonyAI, I watched automation accelerate faster than reflection, and intelligence scale faster than intention.
This paper is my attempt to restore that balance. It introduces The Knox AI Empathy System — a model and a mindset for designing organizations that think with care. It’s not about faster machines; it’s about wiser leaders.
Because in an age where intelligence is abundant, discernment has become the rarest skill of all.
When AI Becomes the Storefront: How Agentic Commerce Will Reshape Retail Visibility
A few weeks ago, OpenAI announced that users could now buy directly inside ChatGPT. No checkout page, no app handoff, no cart abandonment halfway through a funnel. Just a conversation, a suggestion, and a sale.
At first, it sounded like novelty — a new way to shop without leaving the chat. But beneath the surface, it marks something far deeper: the beginning of agentic commerce.
The Quiet Change That Just Reshaped Retail Visibility
Every so often, a small technical change quietly rewires the foundation of how discovery happens online. It doesn’t come with a press release or a keynote. It slips beneath the radar—until the ripple hits.
Google made one of those moves.
This Was Made for Me
Before AI and data, before loyalty programs and grocery analytics—I was at the wheel, shaping clay with care. That same presence guides how I build today. Not just tools that function, but systems that feel right in someone’s hands.
Taking the Leap: How to Embrace Career Risks and Pave Your Path Forward
Every significant career leap starts with a moment of doubt. Am I ready for this? Do I have what it takes? Yet, some of the most fulfilling opportunities often lie just beyond our comfort zones, waiting for us to take a calculated risk.
Watering Your Flowers: A Reflection on Growth, Gratitude, and Quiet Impact
As I prepare to leave SymphonyAI and step into a new chapter, I’ve been reflecting on these quiet moments and the lessons they hold. This past week, I’ve been deeply moved by the kind words of colleagues and clients who’ve shared how my work impacted their own. These conversations reminded me of something we often forget: we are far more exceptional than we give ourselves credit for.
Real Talk, Real Leadership: The Power of Honest Conversations
The best leaders aren’t the ones with the fanciest titles or the slickest presentations. They’re the ones who show up for their people—consistently, authentically, and with purpose. Next time you notice something isn’t quite right on your team, skip the analysis and just talk to the person. Be curious. Be honest. Be human. Great leadership isn’t about strategies or optics. It’s about showing up for the people who make it all happen.
AI for Humanity: How AI Can Empower Creativity
AI has become a household name in the world of creativity. It’s helping artists design stunning visuals, musicians compose new melodies, and writers craft stories. But let’s be honest—many of us still feel a little uneasy about it. Can a machine really understand creativity? And even if it can help, what does that mean for the uniquely human magic we bring to the process?
Unlocking the Future of Loyalty with the AIM Framework
The AIM Loyalty Framework (AI-Integrated Maturity) draws on the strengths of industry-leading models while addressing the unique needs of loyalty programs in retail, hospitality, finance, and beyond. It’s a tool designed to help businesses move beyond generic AI strategies and build programs that foster meaningful customer relationships, deliver measurable ROI, and set new standards for innovation.
AI for Humanity: Customer-Centric AI for Personalized Travel Experiences
Imagine planning a dream vacation where every recommendation feels custom-made for you, yet you never have to give up your personal data. Sounds too good to be true, doesn’t it? It’s not—thanks to the rise of Customer-Centric AI, a new approach to artificial intelligence that promises to deliver exceptional, tailored experiences while respecting privacy.