Thought Leadership
AI, Identity & Strategy
I write from lived experience in strategy, identity, and AI. Generative AI helps refine clarity and validate data — but the voice and perspective are entirely my own.
Becoming Me: A Reintroduction
There are moments when your voice becomes impossible to ignore. This is the story of how pressure clarified my purpose, sharpened my leadership, and revealed the future I am built to lead in.
Role Design in the Age of AI
AI was supposed to make work easier.
Instead, in many organizations, it has done the opposite — not because the technology is flawed, but because the roles around the technology are.
The modern workplace now moves at a velocity the human brain was never designed to sustain. Workloads accelerate. Expectations multiply.
Communication channels expand. And somewhere in all that speed, something quietly vanishes: Clarity.
Instacart Was Supposed to Die the Day Amazon Bought Whole Foods
When Amazon bought Whole Foods, everyone predicted Instacart’s collapse. Instead, the grocery industry spent years chasing the wrong infrastructure—and is now retreating from automation, robotics, and self-distribution. Instacart’s flexible, store-proximate model didn’t just survive; it became the design pattern grocers are returning to.
Finding Your Voice in the Age of AI
Most people use AI to write faster. I used it to learn who I was. Over the past year, writing with machines became a mirror that stripped away the noise, surfaced my patterns, and revealed a voice I didn’t know I had.
Prediction Isn’t Perception: Why Delta’s Automation Is Failing the Human Traveler
People don’t remember flawless. They remember feeling seen.
They remember the human who made the stress smaller, the journey lighter, the moment calmer. They remember the person who didn’t just process them, but acknowledged them.
Travel, at its core, is a human ritual. It is migration, reunion, escape, reinvention, obligation, hope. And any airline that forgets that truth — even unintentionally — begins to lose the one thing technology can’t replicate: emotional resonance.
How AI Could Help Nintendo Read Emotion and Redefine Game Design
For years, Nintendo has been the moral compass of interactive entertainment.
A company that taught the world that joy could be engineered, and that simplicity could feel transcendent.
They’ve spent decades proving that technology doesn’t have to exploit emotion to move people. It can honor it.
That’s why their recent stance on AI — a public commitment not to use it in game design — is so fascinating. Because in one sense, they’re right.
And in another, they’re missing their greatest opportunity yet.
When AI Becomes the Storefront: How Agentic Commerce Will Reshape Retail Visibility
A few weeks ago, OpenAI announced that users could now buy directly inside ChatGPT. No checkout page, no app handoff, no cart abandonment halfway through a funnel. Just a conversation, a suggestion, and a sale.
At first, it sounded like novelty — a new way to shop without leaving the chat. But beneath the surface, it marks something far deeper: the beginning of agentic commerce.
AI for Humanity: How AI Can Empower Creativity
AI has become a household name in the world of creativity. It’s helping artists design stunning visuals, musicians compose new melodies, and writers craft stories. But let’s be honest—many of us still feel a little uneasy about it. Can a machine really understand creativity? And even if it can help, what does that mean for the uniquely human magic we bring to the process?
Unlocking the Future of Loyalty with the AIM Framework
The AIM Loyalty Framework (AI-Integrated Maturity) draws on the strengths of industry-leading models while addressing the unique needs of loyalty programs in retail, hospitality, finance, and beyond. It’s a tool designed to help businesses move beyond generic AI strategies and build programs that foster meaningful customer relationships, deliver measurable ROI, and set new standards for innovation.
AI for Humanity: Customer-Centric AI for Personalized Travel Experiences
Imagine planning a dream vacation where every recommendation feels custom-made for you, yet you never have to give up your personal data. Sounds too good to be true, doesn’t it? It’s not—thanks to the rise of Customer-Centric AI, a new approach to artificial intelligence that promises to deliver exceptional, tailored experiences while respecting privacy.