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DANNY KNOX


CATEGORY ANALYST

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DANNY KNOX


CATEGORY ANALYST

I am a seasoned retail specialist focusing on premium product management with a passion for opportunity identification, category analysis and consumer insights.

10/2018 - Present

Giant food | category Analyst II

  • Provides strategy support to Category Merchandising & Pricing teams

  • Responsible for all aspects of Category Analysis, that will support achievement of brand strategies

  • Assist with shelf presentation, assortment decisions, cost negotiations, promotional planning,and product and program development

  • Responsible for the accuracy and validation of vendor submitted deals


Giant food | Pricing & Promotions Analyst II

  • Monitor and maintain everyday low prices on Direct Store Delivery (DSD) Beverages, Rewards and Commercial Bakery products to maintain or enhance profitability

  • Work with category teams to analyze the profitability of upcoming promotions, expense and impact on margin

  • Utilize sales reporting tools and syndicated data to identify market trends and opportunities for growth

  • Work with category lead to develop pricing strategy and maintain competitive indexes 

12/2017 - 10/2018


4/2016 - 11/2017

WHOLE FOODS MARKET | BUYER - GROCERY, BAKERY, DELI & MEAT

  • Manage inventory PAR levels for Grocery, Bakery, Prepared Foods and Meat products so that the region has consistent access to fresh product.

  • Oversee $7.5 million in at-cost product, averaging 19 turns per fiscal period.

  • Reconcile purchase orders, product costs and weights before and after receipt.

  • Coordinate with product and department coordinators to make new products available to the region, and process discounts and promotions from our suppliers.

2017 Maryland Kitchen Facility Closure

2017 MD Growers and Buyers Expo

2016 RangeMe Buyer Training

2016 EXPO East

2016 VA RServing Certification


REGIONAL ACCOUNT MANAGER | TESSEMAES & DIRTY HANDS

11/2015 - 3/2016


5/2014 - 10/2015

DEMO SPECIALIST | WHOLE FOODS MARKET

  • Increase store sales, build win-win relationships with vendors, and to promote an active store by creating and maintaining in-store theatre via demos and events.

2015 ServSAFE Certification

2015 Career Coaching for Future Leadership

2015 EXPO East

2015 VEGA Roadshow (55% off VEGA Products)


2/2013 - 5/2014

CUSTOMER SERVICE | WHOLE FOODS MARKET


9/2011 - 9/2012

WEB SALES MANAGER | THE CERAMIC SHOP

 
 

ADDITIONAL EXPERIENCE

2010 - 2013 WORK EXCHANGE | THE CLAY STUDIO

2011 INTERN | THE WEXLER GALLERY

2011 INTERN | THE PHILADELPHIA ART ALLIANCE

 

EDUCATION


EDUCATION


 
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Study Abroad

2009 Study Abroad. Sculpture

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BFA, Ceramics

2006-2010 BFA, Ceramics

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mba Candidate

Estimated completion 2021

 

CERTIFICATIONS


CERTIFICATIONS


 
ssgi

SIX SIGMA GLOBAL INSTITUTE

Lean Six Sigma Green Belt

#11924579

National restaurant association

ServSafe Food Protection Manager Certification

#11168415

 

SKILLS


SKILLS


 

TECHNICAL

Microsoft Office

Excel

Powerpoint

Outlook

Word

Peoplesoft

MicroStrategy

Revionics

CREATIVE

Photoshop

Illustrator

Brand Standards

STRATEGIC

Data Analytics

  • Customer

  • POS

  • IRI Unify

  • IRI Panel

Strategic Planning

Consumer Insights

Opportunity Identification

Negotiation

RETAIL

Inventory Management

Procurement

Merchandising

Category Assessment

Assortment Analytics

Price and Promotion Planning

Competitive Indexing