edited.jpg
edited.jpg

DANNY KNOX


Curious and forward thinking category analyst focusing on premium product management with a passion for opportunity identification, CPG innovation and consumer insights.

SCROLL DOWN

DANNY KNOX


Curious and forward thinking category analyst focusing on premium product management with a passion for opportunity identification, CPG innovation and consumer insights.

 

PROGRESSIVE GROCER 2018 GENNEXT AWARD WINNER

 
 
 

10/2018 - Present

Giant food | category Analyst II

  • Identify white space opportunities for private label development, assist with product and program development

  • Responsible for all aspects of Category Analysis that support success of brand strategy

  • Manage promotional process, from deal validation to print

  • Curated the Future of Food Series, a quarterly office lecture series aimed at expanding Giant Food’s institutional knowledge of consumer trends and encouraging intradepartmental dialogue


Giant food | Pricing & Promotions Analyst II

  • Monitor and maintain everyday low prices on Direct Store Delivery (DSD) Beverages, Rewards and Commercial Bakery products to maintain or enhance profitability

  • Utilize POS, Loyalty Card and Syndicated data to develop insights, identify opportunities, and perform category assessments

  • Added $12.8M in margin dollars through development of pricing strategy and maintenance of competitive indices

  • Improved multipack carbonated soft drink promotion ROI by 20% through evaluation of profitability of retail price points, vendor funding and impact on margin

    2018 EXPO East

    2018 The Presentation Company: Crafting Strategic Visual Stories

    2018 The Presentation Company: Presenting Data Visually

    2018 Scotworks: Advancing Negotiation Skills

12/2017 - 10/2018


4/2016 - 11/2017

WHOLE FOODS MARKET | BUYER - GROCERY, BAKERY, DELI & MEAT

  • Manage inventory PAR levels for Grocery, Bakery, Prepared Foods and Meat products so that the region has consistent access to fresh product.

  • Oversee $7.5 million in at-cost product, averaging 19 turns per fiscal period.

  • Reconcile purchase orders, product costs and weights before and after receipt.

  • Coordinate with product and department coordinators to make new products available to the region, and process discounts and promotions from our suppliers.

    2017 Maryland Kitchen Facility Closure

    2017 MD Growers and Buyers Expo

    2016 RangeMe Buyer Training

    2016 EXPO East

    2016 VA RServing Certification


REGIONAL ACCOUNT MANAGER | TESSEMAES & DIRTY HANDS

11/2015 - 3/2016


5/2014 - 10/2015

Field marketing SPECIALIST | WHOLE FOODS MARKET

  • Increase store sales, build win-win relationships with vendors, and promote an active store by creating and maintaining in-store theatre via demos and events.

    2015 ServSAFE Certification

    2015 Career Coaching for Future Leadership

    2015 EXPO East

    2015 VEGA Roadshow (55% off VEGA Products)


2/2013 - 5/2014

CUSTOMER SERVICE | WHOLE FOODS MARKET


9/2011 - 9/2012

WEB SALES MANAGER | THE CERAMIC SHOP

 
 

ADDITIONAL EXPERIENCE

2010 - 2013 WORK EXCHANGE | THE CLAY STUDIO

2011 INTERN | THE WEXLER GALLERY

2011 INTERN | THE PHILADELPHIA ART ALLIANCE

 

EDUCATION


EDUCATION


 
KARTS.png

Study Abroad

2009 Study Abroad. Sculpture

MICA.png

BFA, Ceramics

2006-2010 BFA, Ceramics

GiesBusiness_center.jpg

mba Candidate

Estimated completion 2021

 

CERTIFICATIONS


CERTIFICATIONS


 
ssgi

SIX SIGMA GLOBAL INSTITUTE

Lean Six Sigma Green Belt

#11924579

National restaurant association

ServSafe Food Protection Manager Certification

#11168415

 

SKILLS


SKILLS


 

TECHNICAL

Microsoft Office

Excel

Powerpoint

Outlook

Word

Peoplesoft

MicroStrategy

Revionics

CREATIVE

Photoshop

Illustrator

Brand Standards

STRATEGIC

Data Analytics

  • Customer

  • POS

  • IRI Unify

  • IRI Panel

Strategic Planning

Consumer Insights

Opportunity Identification

Negotiation

RETAIL

Inventory Management

Procurement

Merchandising

Category Assessment

Assortment Analytics

Price and Promotion Planning

Competitive Indexing